Beavertown
A small selection of work created for Beavertown Brewery during my time as External Comms and PR Manager. I wrote copy across press releases, social media, marketing campaigns, blogs, CRM, newsletters, UX and e-commerce.
The Beavertown Transmission Newsletter
I implemented and lead on the creation of Beavertown's first customer-facing email newsletter. In this monthly blast of all things Beavertown, I also wrote a fiction sci-fi serial relating to the hero product of each campaign.
Nanobot Interactive Story
For the launch of Beavertown's Super Session IPA, Nanobot, I wrote the script for an interactive 'Choose Your Destiny' style game, designed for Twitter. Working with the Creative Director, we created a storyboard and collaborated with an external animation agency to bring it to life. I love producing work that interacts with consumers directly and encourages them to lead the direction of content so they're seeing more of the things they love.
Fancy a go? You'll need to be logged in to Twitter/X for the full experience👇
Blogs
A selection of pieces for Beavertown's online blog. I regularly interviewed key members of the team, updated on projects and launches, and created a 'Brewer's Spotlight' series following team members as they travelled to beer festivals across the world.
Video
For Beavertown's 8th Birthday Celebration I produced, shot and edited a short film documenting the collaboration brew days between the Beavertown team and visiting breweries. I'm really proud of this project, it was a lot of fun to make and I think it captures the DIY spirit of the Beavertown team at the time, all we had to use for the shoot was a DSLR camera and a little mic.
During Lockdown, we put together a core beer tasking video with Founder and CEO of Beavertown, Logan Plant. Logan recorded himself via Zoom and I cut the video down to a 20 minute tasting session for viewers to enjoy at home. Working with the Creative Director, we added some cool animated transitions. I like the rough 'n' ready, YouTube vlogger vibe, I feel like it captures how much we had to adapt and make do in the height of lockdown.