App content

Mojo

Freelance Content Designer, 2024 - 2025

I worked across many iterations of Mojo’s sexual therapy app, including the launch of their women’s product, to create punchy, science-backed content. I refreshed existing copy, drafted and built new activities, wrote video and audio scripts, project-managed video shoots with experts, provided marketing copy feedback and editing, and identified opportunities to elevate user experience. I also co-led projects on AI prompt testing and conversation design.

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Flo Health

Content Editor, 2023

Freelance Content Editor, 2024 - 2026

As well as writing and editing articles across topics like perimenopause, HRT, sex drive, sexual health, contraception (to name a few), I’ve created “daily insight” stories based on users’ logged symptoms. I also pitched and created a new video content format called “a doctor reacts”, utilising a previously untapped source of UGC: Flo’s Secret Chats.

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