Projects & Collabs
The Lowdown
Social & Content Manager, 2021 - 2024
During my time at The Lowdown, we collaborated with the likes of Natural Cycles, Lovima, and Jo’s Cervical Cancer Trust to raise awareness of important women’s health issues. Some of my proudest achievements have been working on awareness campaigns with the NHS.
Cervical Cancer Prevention Week campaign with NHS England, Jan 2023
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We created a pre-campaign survey which gained 1000+ respondents. This survey showed that fears around pain during cervical screenings were the main reason women had put off getting one. From this, we co-produced content across social and web (reaching 130k+ women in one week), helping to answer FAQs based on what women said they needed practical information and advice on in the survey.
Ultimately, our post-campaign surveys showed that this type of content (vs. alarming stats on the impact of cervical cancer) was more successful in changing attitudes and behaviours, in turn helping to increase cervical screening bookings.
The COVID-19 vaccine, periods, and fertility awareness with NHS England, April 2022
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The NHS wanted our help encouraging pregnant women to get the vaccine, but we knew first-hand from speaking to women that they had concerns about the vaccine's potential impact on periods and fertility. Instead of ignoring these concerns, we produced educational content on the current evidence to explain how temporary cycle changes don't lead to infertility. This included hosting an oversubscribed webinar with Reproductive Immunologist Dr Viki Male, and Consultant Obstetrician & Gynaecologist Dr Fatima Husain to address women's concerns head on.
We then used the talking points and FAQs from this webinar to co-produce content that is hosted on the NHS website.
Beavertown Brewery
PR Manager, 2019 - 2020
A few Beavertown highlights include a Pride edition of Gamma Ray APA with Tottenham Hotspur’s LGBTQ+ supporters association, Proud Lilywhites, launching low-and-no beers Nanbot and Lazer Crush, and opening Beaverworld, the huge new brewing site. (Pretty much all during a pandemic, too)
At the beginning of 2020, being plunged into lockdown meant we had to get creative and keep spirits high when the world was an incredibly scary place.
The 4pm cheers, March - June 2020
Remember lockdown Instagram Lives? As this source of live streaming suddenly boomed in popularity, we knew we had to strike while it was hot. A lot of work-from-home workers who hadn’t been furloughed struggled with the non-existent boundary between work and play. Suddenly, your living space becomes your workspace, and vice versa. What is there to break it up? Enter: The Beavertown 4pm Cheers. Every Friday in March - June 2020, Beavertown drinkers could join us to start the weekend off with a fun activity or living room concert.
Beavertown S.O.S in collaboration with what3words, August 2020
As restrictions eased and the summer months rolled in, this campaign was the catalyst for a few socially-distanced stunts we ran at that time. Working with our PR agency and collaborating with location app what3words, we asked East London Beavertown fans to ping us their what3words coordinates in Clissold Park via Twitter or Instagram, and our bike riders would find them to hand over a refreshing can.