Social media

The Lowdown

Social & Content Manager, 2021 - 2024

I built a strong social presence for this early-stage Femtech startup and nurtured the LD’s highly engaged community. I establish the foundations of The Lowdown’s fun and punchy TOV, while cementing ourselves as trusted experts and #1 on the internet for contraception info.

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Dropbox Design

Freelance Social Media Strategy & Management, 2025

I consulted on strategy to reboot @dropboxdesign’s online presence, sharing what makes their Design teams tick, campaign BTS, and tips to inspire creativity. I mapped out content calendars, created graphic design briefs, wrote caption copy, and interviewed internal team members to generate content.

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Unfabled

Freelance Content Creation, Dec 2024

I supported Unfabled’s in-store Boots launch of the Unfabled Essentials supplements range, as well as evergreen and topical posts — smashing out a few viral videos in the process.

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The Wedding Shop

Social Media & Content Exec, 2021

Weddings are incredibly emotional, so curating aspirational captions and Pinterest-worthy grid posts was a must for this luxury gift list brand.

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Beavertown Brewery

PR Manager, 2019 - 2020

Leading on PR in Beavertown’s scale-up stage was a dream role. I managed the wonderful social media & PR assistant and mainly worked on strategy, occasionally dipping my toe back into content creation.

For Beavertown's 8th Birthday Celebration I produced, shot and edited a short film documenting the collaboration brew days between the Beavertown team and visiting breweries. Tap the thumbnail below to watch 👇

For the launch of Beavertown's Super Session IPA, Nanobot, I wrote the script for an interactive 'Choose Your Destiny' style game, designed for Twitter. Working with the Creative Director, we created a storyboard and collaborated with an external animation agency to bring it to life.

Fancy a go? You'll need to be logged in to Twitter/X for the full experience 👉 👾 Click to play 👾 👈