Email & Newsletters
Unfabled
Freelance Content Creation, 2024 - 2025
The brief: refresh Unfabled’s email marketing brand identity and write engaging copy that stands out in a crowded inbox. I used Canva to create a set of new design templates, drafting and setting up multiple weekly emails in Klaviyo for ongoing comms and monthly campaigns.
The Lowdown
Social & Content Manager, 2021 - 2024
I worked with The Lowdown’s Founder & CEO to create the monthly newsletter going out to 30k+ subscribers. Think: the latest women's health news, research, and clinical guidance changes, but ✨fun✨. Using our unique dataset of reviews from our users, I created a series of triggered emails for new subscribers packed with stats from our research.
Beavertown Brewery
PR Manager, 2019 - 2020
I created Beavertown's first customer-facing email newsletter, The Beavertown Transmission. The monthly blast of all things Beavertown included a team-crafted Spotify playlist, a sci-fi serial following the adventures of the Gamma Ray man, and extra juicy content around the latest product drop.
